This was a commission for a Chinese New Year social media campaign for Volkswagen China. Chinese New Year is the biggest holiday in China, where it's customary to send out red packets to friends and family. As we transition into the digital age, the traditional red packets have also gone digital. I created six illustrations and designed the digital red packets for their campaign. Inspired by the Year of the Rabbit and traditional lucky charms associated with the animal, the campaign was a resounding success, garnering widespread engagement and positive feedback from the audience.